Remembering The Beat, a record store that spun in Sac for 31 years

Back to the past at 33 RPM

A hand holds up a piece of paper, showing what a building used to look like

Sacramentans love to wax poetic about The Beat, a former record store on J Street.

Photo courtesy of @zavedkhanphotos

Not too long after the loss of homegrown music chain Tower Records in 2006, another not so good vibration was picked up by the Sacramento community: The Beat record store lost its lease and had to close after 31 years of business in 2013. The space then became a BevMo!, which operates at 1700 J St. to this day.

Following the closure, The Beat flipped to its B-Side and began selling its products online through retailers like Amazon and eBay. However, it’s unclear how long that lasted, with the company’s last post coming in July 2013.

With record sales soaring by 22% in the first half of 2022 alone and Tower Records back as an online storefront, we’re holding out hope that this legendary record store can make a return.

We want to know: With 31 years of giving space to Sac’s music scene, there’s bound to be some deep cuts. What’s your favorite memory of The Beat?

More from SACtoday