Bogle Family Wine recently announced its newest, environmentally friendly approach to wine packaging — Element[AL] Wines.
The collection is a first-of-its-kind innovation, utilizing new engineering technology to create a wine bottle out of aluminum that is true-to-form when compared to its glass counterparts.
You may be wondering, “Why aluminum?” There are a few key reasons:
- Aluminum is “infinitely recyclable,” meaning it can be recycled back into itself without loss of material during the process.
- Recycling aluminum is profitable because the metal ore is much more expensive to extract.
- Recycling aluminum takes 90% less energy than glass.
- The bottle is shatter proof, making it safer for shipping, outdoor use, and travel.
- Aluminum is much lighter in weight, cutting down on the truckload numbers needed for shipment (less trucks = lower cost + less carbon emissions).
A shipment of entirely aluminum-bottled wines saves 11,647 lbs per truckload, according to Paul Englert, Vice President of Marketing for Bogle Vineyards. To put that number into perspective, that’s the approximate size of a male African elephant.
Contrary to other aluminum bottle products, Element[AL] Wines is the first to achieve the actual bottleneck structure of a glass of wine.
Staying true to the aesthetics + taste of glass-bottled wines was important in the formulation of the aluminum bottle, according to Jody Bogle, Vice President of Consumer Relations.
“We pride ourselves on quality,” says Bogle. “We’ve been doing monthly blind taste tests to ensure that the quality and taste of the wine hasn’t changed.”
Bogle hopes Element[AL] Wines is the first step in a more widespread effort to give consumers more eco-friendly, accessible options.
Want to try it? It’s already hit the shelves at Nugget Markets in West Sacramento, and is coming to Walmart, Target, Safeway, Albertsons, and Raley’s within the next few months.
