Plus: Old Sac goes car-free on weekends.
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Today’s Forecast

66º | Morning showers | 9% chance of rain | Sunrise 7:07 a.m. | Sunset 4:44 p.m.

🍹 Mocktails are having their moment
Enjoy the fun flavors of a cocktail when you try a mocktail instead. | Photo by SACtoday Staff
Now more than ever, data shows that consumers are experimenting with what it means to be “sober curious.” The result has been a spike in sales of non-alcoholic beverages and a declining interest in alcoholic drinks.

Here are a few stand-out stats:
  • Total dollar sales of non-alcoholic beverages grew by 20.6% between August 2021 and 2022. Non-alcoholic beer accounted for 85.3% of those sales.
  • 36% of US consumers reported to have “lost interest in drinking alcohol in general” while 13% reported to be “interested in alternative non-alcoholic beverages.”
  • Sales of non-alcoholic beer, wine, and spirits rose from 0.22% of total alcohol sales in the US in 2018 to 0.47% in 2022.
  • Global Market Share predicts that the non-alcoholic drinks market will grow to $30 billion by 2025.
Wanna know where you can enjoy a mocktail in Sacramento? These are some of the local spots we love + what to drink there:
  • Bottle & Barlow, 1120 R St. | Check out their Island Boy Mule — which combines flavors of lime + pineapple with pandan — and get yourself a fresh haircut while you’re there.
  • Iron Horse Tavern, 1800 15th St. | Come for the Guava Have It, featuring a refreshing medley of guava, lemon, orange juice, soda, and syrup, and stay for the mac + cheese bar.
  • Mas Taco Bar, 3535 Fair Oaks Blvd. | It isn’t Taco Tuesday without a Virgin Mas’garita — the Arden-Arcade eatery makes it with agave, lemon, lime, orange + soda.
Did we miss one of your favorite mocktail spots? Let us know.
Kid-friendly bars and breweries are:

A. A lifesaver for me and my family
B. A fun place to gather with a group of friends
C. Places I actively avoid

Did you know you could be the winner of a $50 gift card to our online shop, Six & Main? Answer this week’s survey questions for a chance to win!
Monday, Sept. 4
  • 50 Cent: The Final Lap Tour | Monday, Sept. 4 | 7 p.m. | Golden 1 Center, 500 David J Stern Walk, Sacramento | $41-$249.50 | 50’s debut album, “Get Rich or Die Trying”, is 20 years old now. Sorry to ruin your morning and make you feel ancient with this info.
  • Trivia Night | Monday, Sept. 4 | 8-10 p.m. | The Flamingo House Social Club, 2315 K St., Sacramento | Free | Topics range from science to sports and everything in between at this trivia night presented by Geeks Who Drink.
Tuesday, Sept. 5
  • Improv Playground: Improv for Everyone | Tuesday, Sept. 5 | 6-8 p.m. | Holistic Light House, 401-B Vernon St., Roseville | $15 | All skill levels are welcome at this improv workshop, where your first time is free.
  • Sunset Yoga Sessions | Tuesday, Sept. 5 | 6:45-8 p.m. | Drakes: The Barn, 985 Riverfront St., West Sacramento | Free | The whole family, including your fur baby, is invited to unwind with some yoga — and score 15% off your tab for doing so.
  • 916 Swing | Tuesday, Sept. 5 | 7-11:30 p.m. | Stoney’s Rockin Rodeo, 1320 Del Paso Blvd., Sacramento | $10 | Swing dance to your favorite tunes while you enjoy food and drink specials.
Click here to have your event featured.
News Notes
Today Is
  • Labor Day — an annual federal holiday, first designated in 1894, that honors the contributions of workers in America. Take part in local celebrations, including Chalk It Up!, and the Davis Labor Day Run.
  • Old Sacramento will be car-free on weekends through September. The Downtown Sacramento Partnership has launched a new program that aims to bring visitors to the neighborhood by turning the streets into spaces for live music and activities such as checkers or corn hole. (KCRA 3)
  • The Midtown Association has launched a new campaign in the hopes of increasing driver + pedestrian awareness around the city’s rail lines. The group has erected 37 banners around the neighborhood as part of Rail Safety Month. (CBS 13)
  • Following its closure for emergency repairs, the Hyatt Centric Downtown Sacramento has reopened. The 172-room hotel temporarily closed after a water main on the roof broke. (Sac Biz Journal)
  • Thunder Valley Casino has 11 job fairs planned throughout the month of September, with 100+ positions available across a slew of different departments. Fill out an application now — the first job fair of the month is tomorrow, Sept. 5, at 10 a.m. for housekeeping and internal maintenance positions. (FOX40)
  • Planning on traveling this holiday season? You may want to book those flights now — experts advise that airfare is usually cheapest 71 days before departure. In other words: Book Thanksgiving flights out of SMF now, and December flights in mid-October. Make a free Going account for even cheaper airfare.* (The Washington Post)
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The Wrap
Jordan Radach headshot Today’s edition by:
From the editor
The NFL season begins on Thursday and I could not be more excited. Let me know your favorite places to watch the 49ers so Xfinity stops sending me letters about watching not-entirely-legal streams online.
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