September 4, 2023

Today’s Forecast

66º | Morning showers | 9% chance of rain | Sunrise 7:07 a.m. | Sunset 4:44 p.m.

🍹 Mocktails are having their moment

Enjoy the fun flavors of a cocktail when you try a mocktail instead. | Photo by SACtoday Staff

Now more than ever, data shows that consumers are experimenting with what it means to be “sober curious.” The result has been a spike in sales of non-alcoholic beverages and a declining interest in alcoholic drinks.

Here are a few stand-out stats:

Total dollar sales of non-alcoholic beverages grew by 20.6% between August 2021 and 2022. Non-alcoholic beer accounted for 85.3% of those sales.
36% of US consumers reported to have “lost interest in drinking alcohol in general” while 13% reported to be “interested in alternative non-alcoholic beverages.”
Sales of non-alcoholic beer, wine, and spirits rose from 0.22% of total alcohol sales in the US in 2018 to 0.47% in 2022.
Global Market Share predicts that the non-alcoholic drinks market will grow to $30 billion by 2025.

Wanna know where you can enjoy a mocktail in Sacramento? These are some of the local spots we love + what to drink there:

Bottle & Barlow, 1120 R St. | Check out their Island Boy Mule — which combines flavors of lime + pineapple with pandan — and get yourself a fresh haircut while you’re there.
Iron Horse Tavern, 1800 15th St. | Come for the Guava Have It, featuring a refreshing medley of guava, lemon, orange juice, soda, and syrup, and stay for the mac + cheese bar.
Mas Taco Bar, 3535 Fair Oaks Blvd. | It isn’t Taco Tuesday without a Virgin Mas’garita — the Arden-Arcade eatery makes it with agave, lemon, lime, orange + soda.

Did we miss one of your favorite mocktail spots? Let us know.

Asked

Kid-friendly bars and breweries are:

A. A lifesaver for me and my family
B. A fun place to gather with a group of friends
C. Places I actively avoid

Did you know you could be the winner of a $50 gift card to our online shop, Six & Main? Answer this week’s survey questions for a chance to win!

Submit your answer

Events

Monday, Sept. 4

50 Cent: The Final Lap Tour | Monday, Sept. 4 | 7 p.m. | Golden 1 Center, 500 David J Stern Walk, Sacramento | $41-$249.50 | 50’s debut album, “Get Rich or Die Trying”, is 20 years old now. Sorry to ruin your morning and make you feel ancient with this info.
Trivia Night | Monday, Sept. 4 | 8-10 p.m. | The Flamingo House Social Club, 2315 K St., Sacramento | Free | Topics range from science to sports and everything in between at this trivia night presented by Geeks Who Drink.

Tuesday, Sept. 5

Improv Playground: Improv for Everyone | Tuesday, Sept. 5 | 6-8 p.m. | Holistic Light House, 401-B Vernon St., Roseville | $15 | All skill levels are welcome at this improv workshop, where your first time is free.
Sunset Yoga Sessions | Tuesday, Sept. 5 | 6:45-8 p.m. | Drakes: The Barn, 985 Riverfront St., West Sacramento | Free | The whole family, including your fur baby, is invited to unwind with some yoga — and score 15% off your tab for doing so.
916 Swing | Tuesday, Sept. 5 | 7-11:30 p.m. | Stoney’s Rockin Rodeo, 1320 Del Paso Blvd., Sacramento | $10 | Swing dance to your favorite tunes while you enjoy food and drink specials.

Events calendar here

Click here to have your event featured.

News Notes

Today Is

Labor Day — an annual federal holiday, first designated in 1894, that honors the contributions of workers in America. Take part in local celebrations, including Chalk It Up!, and the Davis Labor Day Run.

Community

Old Sacramento will be car-free on weekends through September. The Downtown Sacramento Partnership has launched a new program that aims to bring visitors to the neighborhood by turning the streets into spaces for live music and activities such as checkers or corn hole. (KCRA 3)

Cause

The Midtown Association has launched a new campaign in the hopes of increasing driver + pedestrian awareness around the city’s rail lines. The group has erected 37 banners around the neighborhood as part of Rail Safety Month. (CBS 13)

Open

Following its closure for emergency repairs, the Hyatt Centric Downtown Sacramento has reopened. The 172-room hotel temporarily closed after a water main on the roof broke. (Sac Biz Journal)

Job

Thunder Valley Casino has 11 job fairs planned throughout the month of September, with 100+ positions available across a slew of different departments. Fill out an application now — the first job fair of the month is tomorrow, Sept. 5, at 10 a.m. for housekeeping and internal maintenance positions. (FOX40)

Seasonal/Travel

Planning on traveling this holiday season? You may want to book those flights now — experts advise that airfare is usually cheapest 71 days before departure. In other words: Book Thanksgiving flights out of SMF now, and December flights in mid-October. Make a free Going account for even cheaper airfare.* (The Washington Post)

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The Wrap

Today’s edition by:
Jordan

From the editor

The NFL season begins on Thursday and I could not be more excited. Let me know your favorite places to watch the 49ers so Xfinity stops sending me letters about watching not-entirely-legal streams online.

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