This year, California Capital Women’s Business Center (WBC) introduced Motivated Entrepreneurs, a year-long program of monthly workshops + networking events for local business owners.
Imagine “Shark Tank,” but with a more wholesome and supportive environment. At no cost, participants were able to develop vital connections and skills, leading up to the last pitch showcase in a series of competitions.
On Tuesday, Dec. 12, five finalists shared the spotlight, pitching their unique business ventures to a panel of judges for feedback. Three walked away with money from Sacramento’s Innovation Grants.
Martha Y. Diaz (middle) placed first in the Motivated Entrepreneurs pitch competition.
Courtesy of California Capital
🥇 First place: Martha Y. Diaz
An outdoors enthusiast, Diaz started her business after pinpointing two missing factors in the backpacking industry — food variety + cultural representation. Enter Itacate, a backpacking food company that produces Latin freeze-dried meal kits. Diaz’s products received endorsement from REI Co-op, and she hopes to expand wholesale operations + food options this year.
Taneika Jones (left) placed second the Motivated Entrepreneurs pitch showcase.
Courtesy of California Capital
🥈 Second place: Taneika Jones
Ever ended up with a flat on the highway, wondering how long will I be out here? That’s a scary position many people find themselves in, and Jones wanted to be part of the solution. Founder of DRVA, Jones prioritizes prompt roadside services and customer safety. DRVA offers 24/7 roadside assistance with the ability to personally select your technician + free auto maintenance workshops to equip you in cases of emergency.
Cynthia Dees Brooks placed third in the Motivated Entrepreneurs pitch competition.
Courtesy of California Capital
🥉 Third place: Cynthia Dees Brooks
Dees Brooks started as a wine concierge service, connecting customers to Black-owned wine labels. However, she found a strong community demand for a space that celebrates wine, art, Black culture, and community. Thus, TAP Wine Lounge (1011 Del Paso Blvd.) was born — a relaxed + refined wine bar selling exclusively Black-owned luxury wine labels.
The other finalists were Lux Barber Lounge + Best in Tents — check out our reel on Instagram recapping the event.
