The sweet sounds of censuses đŸŽ¶

Sacramento, CA launches city’s first ‘music census’

City Hall in Sacramento, CA
“The room where it happens,” as Aaron Burr would say. | Photo via City of Sacramento by Carlos Eliason
This week, Sacramento launched the first “Sacramento Music Census.” The aim of the project is not only to better understand the lives of our region’s musical community, but also to review the policies and regulations that impact it.

Led by a partnership between the Office of Arts and Culture and Sound Music Cities, a music consultant firm, the program is funded through the Measure U tax, and is part of the city’s “Creative Edge” plan. According to data provided by the city, Sacramento’s music industry produced ~$113 million in sales from its 1,400 jobs in 2020.

Today, we’ve got three key takeaways for who should take the city’s census. Spoiler: You don’t have to know “Wonderwall” on guitar.

đŸŽŒ Who should take it

Anyone age 18 and older who contributes “music-related work” — whether it’s paid, volunteer, creative, administrative, or even owning a venue — should take the census if they live in Sacramento, El Dorado, Placer, Yolo, Sutter, Nevada, or Yuba counties.

đŸŽŒ What kinds of questions are being asked

The anonymous census asks demographic questions (race, gender, etc.) as well as questions regarding diversity, equity, and life as a musician in Sacramento and its surrounding areas.

đŸŽŒ What will this be used for

The information gathered from the census will be used to inform decisions regarding a swath of potential improvements to music-related businesses, like insurance and security requirements, permitting, and creative development projects.

Click here to have your event featured.

Wednesday, October 12
  • Paints and Pints | Wed., Oct. 12 | 6-8 p.m. | Porchlight Brewing Co., 866 57th St., Sacramento | $25.00-30.00 | Relax and enjoy a beer or a craft soda while creating your own Halloween-inspired masterpiece.
Thursday, October 13
  • Mind X | Thu., Oct. 13 | 6-8 p.m. | Torch Club, 904 15th St., Sacramento | Free | Chill out to the sounds of 1970s-era jam bands, bluegrass, and psychedelic rock with this Sacramento musician during happy hour.
Friday, October 14
  • Plenty O’ Pumkin’s Patch | Fri., Oct. 13-Sun., Oct. 16 | Children’s Receiving Home of Sacramento, Sacramento | Come find fall in the Old Sacramento Waterfront with the district’s first-ever pumpkin patch, benefiting the Children’s Receiving Home.
  • Sacramento Kings vs. Los Angeles Lakers | Fri., Oct. 14 | 7 p.m. | Golden 1 Center, 500 David J Stern Walk, Sacramento | $14.00 - $1,750.00 | The Kings take on their Southern California rivals in this preseason matchup.
  • A Place Called Sacramento Film Festival | Fri., Oct. 14 | 7 p.m. | Crest Theatre, 1013 K St., Sacramento | $18.00 | Enjoy the film premiere of 10 new original local short films and vote for your favorite.
Saturday, October 15
  • Dirty Kid Obstacle Race | Sat., Oct. 15 | 8:30 a.m.-1 p.m. | Sacramento Adventure Playground, 3301 37th Ave, Sacramento | $25.00-$35.00 | Kids and adults will race, crawl, climb, and carry items through obstacles in a small endurance course.
  • Community Yoga | Sat., Oct. 15 | 9-10 a.m. | Fountains at Roseville, 1013 Galleria Blvd. , Roseville | Free | These outdoor sessions include an introduction to the practice of yoga, including deep breathing and movements for all skill levels.

We have a monthly guide filled with events + activities you can plan for in advance. Click the button below to bookmark ideas for upcoming date nights, family outings, and time with friends.

100+ MORE EVENTS

Celebrating what makes Sacramento healthcare great đŸ©ș

Celebrating what makes SAC healthcare great đŸ©ș

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Discover the good work our local healthcare professionals do for you and your loved ones. | Photo via Pexels
This week is National Healthcare Quality Week — a time to celebrate the sacrifice + hard work that healthcare professionals do everyday to keep us healthy. From mending broken bones and healing our loved ones to being there through life’s challenges and transitions, Sacramento healthcare professionals have our backs. đŸ©ș

Check out what some local providers are doing to deliver excellent healthcare quality for all Sacramentans:
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Weather
  • 90Âș | Sunny | 6% chance of rain ☀
State
  • I’m thanking you for reading to my man. Thanks to Dolly Parton, a law signed by Gov. Gavin Newsom will provide free books to kids up to 5 years old through the singer’s “Imagination Library” program. The books will be mailed directly to children’s homes beginning June 2023. West Sac residents can sign up now. 📚 (FOX40)
Development
  • A new Costco may begin construction on Brace Road and Sierra College Bloulevard following a lawsuit settlement between leaders of Loomis and Rocklin. As a part of the deal, Costco will pay mitigation fees to Rocklin + submit a new site plan for the Loomis location. đŸ—ïž (Sacramento Business Journal)
Biz
  • Thanks to a new law, breweries will be allowed to ship beer directly to affiliated restaurants + taprooms beginning Jan. 1, 2023, cutting down on both distribution costs and environmental impacts. Urban Roots Brewery & Smokehouse estimates cost savings of up to $50,000 per year. đŸș (Sacramento Bee)
Sports
  • Kings rookie Keegan Murray received a standing ovation as he came off the bench for the first time in Sunday’s preseason game against the Portland Trail Blazers. The No. 4 NBA draft pick scored a team-leading 16 points during the game, contributing to the Kings’ 126-94 victory. 🏀 (Sacramento Bee)
  • We love this, 3,000. Last Thursday, Davis resident Chelsea Sodaro became the first American to win the Ironman World Championship in 25 years — crossing the finish line at 8 hours, 33 minutes, and 46 seconds. The Hawaiian triathlon consists of a 2.6-mile swim, 112-mile bike ride, and a marathon. (KCRA 3)
Concert
  • Comin’ straight outta DOCO. Deck the halls at the Throwback Holiday Jam on Sat., Dec. 10 at Golden 1 Center — featuring performances by Ice Cube, Bone Thugs-N-Harmony, Too $hort, and more. Tickets are available now. đŸŽ¶
Drink
  • Cheers bro, we’ll drink to that. Four local breweries were honored at The Great American Beer Festival in Denver last weekend. Slice Beer Co., Flatland Brewing Co., Sudwerk Brewing Co., and Moksa Brewing Co. collectively brought home three gold medals + one bronze medal at the event. (Sacramento Business Journal)
Eat
  • Legendary Chinese restaurant Frank Fat’s — which has even gained a reputation as the “third house of the legislature” — is extending its 83rd anniversary celebration. The special — which includes Honey Walnut Prawns + its famous Banana Cream Pie — will run through October, and costs $83 for two.
DYK
  • Did you know you can set up shop in our online retail store? We’re looking to support local brands in our SACtoday shop. We want to work with you. Send us an email to get started.
Eat
  • D’Artagnan is a farm-to-table pioneer, serving top chefs + home cooks nationwide since 1985. Their small farms provide a wide range of high-quality meat — think: duck, organic poultry, grass-fed beef, heritage pork + more. And because they offer overnight delivery, everything stays super fresh (and super delicious). đŸ„© *
Trending
  • Fast-track those holiday shopping plans. For the first time, Amazon is hosting a second Prime Day with the Prime Early Access Sale running today, Oct. 11 and tomorrow, Oct. 12. Snag tech like earbuds or kitchen appliances at Black Friday prices — 45 days in advance.*
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“The Midnight Club” đŸ“ș

Netflix’s “The Midnight Club” has a connection to Sacramento, CA

A still frame from Netflix's "The Midnight Club"
Creepy old book in the dark? That’s a no from me, dog. | Photo via IMDB
City editor Jordan here 👋 — imagine my surprise when I turned on Netflix’s latest horror-thriller offering, “The Midnight Club,” only to be immediately greeted by a title that read “Sacramento, 1994.”

The series (without spoiling anything) follows a group of terminally-ill teens who meet up every night to tell each other scary stories, including Ilonka, who hails from Sacramento. Created by Netflix’s resident horror expert, Mike Flanagan (“Haunting of Hill House”, “Midnight Mass”) the show brings us the latest silver screen adaptation of our city, joining the ranks of “Even Stevens” and “The Mentalist.”

Have you watched the show? Let us know your thoughts.
THE WRAP

Today’s issue was written by Jordan.

Editor’s pick: On Sunday, my son and I went to the Galleria at Roseville’s newly opened Round 1 Entertainment and had an absolute blast — until we passed by the LEGO store on our way to the car and I had to restrain myself from this impulse purchase. I’m still tempted to go back.

Missed yesterday’s newsletter? We sliced and diced the Sacramento Vegan Chef Challenge.
Connect with us.

Editorial: Jordan Radach, Matt Marcure, Trevor Peters, Britt Thorson, Ashlea Hearn, Emily Shea | Send us a scoop, question, or feedback.

Sales: Julie Brown | Advertise with us.


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